Product Manager · Fintech

Scott
MacLeod

Operator-turned-PM. Day-one at BrokerEngine, grew it through acquisition by AFG — now building the APIs that let the broker network build on AFG's platform.

12+
years in product & ops, 8+ in fintech
4,000+
users on platform
90 min
saved per deal
user base growth

Starting in ops and delivery meant I understood the product from the inside before I ever wrote a ticket. When AFG acquired BrokerEngine, I moved with it — and kept shipping. The 90-minute time save came from understanding exactly where brokers lose time, not from a discovery sprint alone. Now expanding into API platform work: giving the broker network programmatic access to AFG's data and tools.

Product Manager

AFG 2023 – Present
  • Scaled the broker platform to 4,000+ active users and 25,000+ end clients monthly, owning the full product backlog and prioritisation.
  • Led end-to-end delivery of an integrated lodgement flow (Fact Find, Credit Guide, Privacy Consent, Credit Proposal, AOL & Simpology) — drawing on 6 years of broker ops context to cut admin time by 90+ minutes per deal.
  • Drove product strategy across an 8-person cross-functional team inside a 40-person tech org, doubling the active user base during tenure.
  • Expanding scope to AFG's API platform — building public APIs (/applications, /contacts) to give the broker network programmatic access to AFG's data and tools.

Scrum Master / Operations Manager

BrokerEngine 2017 – 2023
  • Ran delivery for the core dev team through the 0 → 2,000 user growth phase, establishing the cadence and practices that let a small team ship consistently as the product scaled.
  • Built billing, support, CRM, and marketing automation from scratch — hands-on with the full operational stack that most PMs only read about in tickets.
  • Designed scalable customer success workflows; the systems built here underpinned growth to 4,000+ users after transitioning to PM.

Operations Manager / Production Coordinator

Marketing Results 2013 – 2017
  • Built ops and automation workflows across a digital marketing client portfolio — billing, CRM, campaign tooling.
Product Discovery & research · Roadmapping · Jobs-to-be-done · Usability testing · A/B testing · Product analytics · Stakeholder management · OKRs & goal-setting · NPS & retention
Domain Mortgage broking · Fintech / lending · Compliance flows · Regulatory tech
Tools Jira · Figma · Miro · Dovetail · PostHog · Datadog · Confluence · SQL
QUT
Bachelor of Business — Advertising & Integrated Marketing · Graduated 2013
2011 – 2013

Let's talk.

If you're building something in fintech or B2B SaaS and need a PM who's shipped at scale, I'd love to hear about it.

Send me an email

Or connect on LinkedIn (opens in new tab)